Empowering Women in the Digital World: Lessons from Women Media Practitioners in Kenya

Pollicy
7 min readDec 11, 2023

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In an era where the internet is a gateway to information, opportunity, and connectivity, it is essential to ensure that everyone has equal access. However, women, particularly in certain regions, face unique barriers that hinder their ability to harness the power of the Internet. In this blog post, we will explore the challenges that women encounter in accessing the internet and the initiatives that aim to bridge the digital gender divide with lessons from women media practitioners in Kenya.

The Digital Gender Gap: What Women Face

Affordability remains at the heart of women’s encounters in accessing the internet. In many parts of Kenya, women are more likely to live in poverty, making the cost of internet access a significant hurdle. Initiatives focusing on affordable internet plans for low-income households can make a substantial difference in bridging this gap. To address this issue, government policies and private-sector partnerships are instrumental in making affordable connectivity available to women in need.

Limited access to reliable infrastructure is another key challenge. In rural areas, where many women reside, the lack of proper internet connectivity hampers their ability to access educational resources, job opportunities, and essential services. Recognizing this, organizations like KICTAnet and CCA have made efforts to extend internet infrastructure into underserved areas. Through initiatives such as community networks, these organizations provide free internet access, bridging the digital divide and improving women’s access to opportunities.

Societal gender norms and roles continue to limit women from accessing and using the internet. In some cultures, women are expected to prioritize their family over personal development, restricting their ability to participate in the digital world. Advocacy campaigns that challenge these norms and promote digital literacy for women are essential. These campaigns aim to change mindsets and create an environment where women are encouraged to explore the digital landscape, irrespective of societal expectations.

Gender-based disparities in education play a significant role in limiting women’s access to the internet. When boys receive superior educational opportunities, girls may lack the necessary skills to navigate the online world. Bridging this gap requires efforts to provide girls with equal educational opportunities. This means not only ensuring that girls have access to education but also that the education they receive includes digital literacy. Government initiatives and policies should focus on gender-inclusive approaches to digital connectivity, right from the earliest stages of education. This way, girls and women can acquire the skills needed to navigate the digital world effectively.

Online harassment and threats to female journalists pose significant challenges, particularly in regions where press freedom is limited. These areas often witness grassroots journalists at the forefront of reporting critical issues, exposing them to perilous situations in the digital realm. Online harassment against female journalists encompasses a range of malicious activities, including cyberbullying, doxxing, and even threats of physical harm. In response to this alarming trend, it becomes imperative to equip women in media with the necessary tools and knowledge to protect themselves from these digital threats. By doing so, we not only safeguard the journalists themselves but also the critical role they play in providing reliable information to the public.

Education on digital security tools and measures is a proactive step in mitigating these threats. Journalists can acquire vital knowledge about secure online practices, such as safeguarding their personal information, protecting their online presence, and understanding the legal implications of online harassment. These resources are vital in ensuring that women in media can continue their essential work without fearing the repercussions of online harassment. Additionally, media organizations and governments should collaborate to create safer online environments for female journalists, including implementing legal measures to deter harassers and ensure that they face consequences for their actions.

Additionally, it is essential to address the unique challenges faced by women with disabilities when attempting to access the internet. Despite the digital world’s potential to be inclusive, it frequently falls short in addressing accessibility issues, which can disproportionately affect women with disabilities. They encounter obstacles, such as poorly designed websites that are challenging to navigate for those with visual impairments, videos lacking closed captions for the hearing impaired, or interfaces incompatible with assistive technologies.

Efforts to ensure that websites and online platforms are accessible to all are fundamental for inclusivity. This inclusivity extends beyond a sense of social responsibility; it is often a legal obligation. The Web Content Accessibility Guidelines (WCAG) provides internationally recognized standards for web accessibility, offering guidance on how to make digital content more accessible. Compliance with these guidelines can make a significant difference in rendering the digital world more accessible to women with disabilities. From relatively simple changes like providing alternative text for images to comprehensive adjustments in website structure and design, these steps are crucial in making the internet a space where everyone, regardless of their abilities, can participate fully and equitably. Such efforts not only benefit women with disabilities but also society at large by embracing diversity and fostering an environment where all voices are heard and valued.

Initiatives Bridging the Gap

Tailored Training Programs:

One of the critical initiatives aimed at bridging the digital gender gap involves tailored training programs designed to enhance digital literacy among women, particularly those in underserved communities. For example, “How to Stay Safe Online,” developed by KICTAnet, provides women with valuable resources and training to navigate the online world safely. These programs equip women with essential skills and knowledge, ensuring they can make the most of the digital landscape. The training covers a wide range of topics, from identifying online threats to using encryption tools to protect their communications. By empowering women with these skills, these initiatives not only enhance their digital literacy but also promote responsible and informed online engagement.

Community Networks:

Partnerships between organizations like the Community Communications Authority (CCA) and KICTAnet have given rise to community networks that provide free internet access in underprivileged areas. These initiatives significantly enhance connectivity for women in underserved communities. By expanding internet access to regions that were previously marginalized, women gain the means to access vital information, educational resources, and employment opportunities. The installation of community Wi-Fi hotspots in these areas has not only improved connectivity but also opened doors to online educational programs, remote work opportunities, and e-commerce, all of which can significantly improve the economic prospects of women in these regions.

Fact-Checking Initiatives:

In today’s digital age, the ability to discern accurate information from misinformation is a critical skill. Dedicated initiatives have been established to teach women the essential skill of fact-checking, particularly in an era where information is prolific on the internet. By empowering women with these skills, these initiatives not only enhance their digital literacy but also promote responsible and informed online engagement. Fact-checking workshops and online courses are designed to equip women with the tools and knowledge to critically evaluate information, identify fake news, and make informed decisions. Such initiatives not only enhance women’s ability to access reliable information but also contribute to a more informed and active society.

Digital Safety Handbook:

Siasa Place and the Association of Media Women in Kenya (AMWIK) have collaborated to develop a “Digital Safety Handbook.” This handbook is available in various languages, making it accessible to a broader audience. It serves as a comprehensive guide for women, offering insights on how to navigate the digital world securely. This resource plays a crucial role in educating women about online safety and data protection. The handbook covers topics such as online privacy, secure communication tools, and steps to take in case of online harassment or threats. By providing women with these resources, these organizations empower them to navigate the digital landscape confidently while safeguarding their personal information and digital presence.

Local Language Inclusion:

Initiatives like Lexicon Culture focus on the inclusion of local languages in digital literacy efforts. By providing resources and content in languages spoken in specific communities, these initiatives make digital literacy more accessible and relevant. This approach ensures that women from diverse linguistic backgrounds can benefit from digital literacy programs. The inclusion of local languages not only facilitates access to digital resources but also preserves and promotes cultural diversity, enriching the digital world with a broader range of voices and perspectives.

Mental Health Support:

Organizations like KICTAnet go beyond digital training and collaborate with psychiatrists to provide mental health support to individuals. The emotional well-being of women who have faced online harassment and threats is an important consideration. By offering mental health support as part of their initiatives, these organizations address the holistic needs of women navigating the digital world. Mental health support may include counselling sessions, support groups, and resources to help women cope with the emotional toll of online harassment. By providing this support, these organizations contribute to the overall well-being of women in the digital space, ensuring they can navigate it confidently and without the burden of emotional distress.

Educational Programs for Minority Communities:

Efforts are underway to provide educational programs tailored to the specific needs of minority communities. These programs consider the unique challenges and barriers faced by women from minority backgrounds, ensuring that digital literacy and online safety resources are relevant and effective for these individuals. Tailored educational programs may include cultural sensitivity training, awareness campaigns, and community engagement initiatives designed to reach and empower minority women. By recognizing and addressing the specific challenges faced by these communities, these initiatives work towards a more inclusive digital world where all women have the opportunity to thrive.

Conclusion: A More Inclusive Digital World

As we move further into the digital age, women must not be left behind. The challenges they face in accessing the internet are diverse and complex, but the initiatives aimed at bridging the digital gender divide are making a significant impact. By addressing affordability, infrastructure, gender norms, and educational disparities, we can create a more inclusive digital world where women have equal access and opportunity.

These efforts not only empower women but also enrich society by ensuring diverse voices are heard in the digital landscape. Together, we can bridge the digital gender divide and make the internet a more equitable space for all. By promoting digital literacy, ensuring internet accessibility, and protecting women from online threats, we can build a more inclusive digital world that harnesses the full potential of women in Kenya and beyond. This journey towards a more inclusive digital world is not only about providing equal opportunities; it is about recognizing the invaluable contributions of women in the digital age and supporting them in every step of their online journey.

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